We all want to move our product quickly, which I am sure is one of the reasons you are using AllHay.com. But did you know that you can do a little more than just posting a listing to help your product stand out from the crowd? While our website takes the marketing distribution work out of your hands, it is still up to you as the producer to post an eye-catching classified for your product. Don’t worry though! It’s as easy as following this 3-step process to up your ad game and sell hay faster!
3 Ways To Sell Hay Faster
When you are shopping for something online, what is the first thing that catches your attention?
The quality of the photographs that you use in your ad is critical. You don’t need a fancy camera, all you need to do is use your smartphone. When used correctly, your phone can produce pictures close to that of a DSLR camera.
Here are a couple of tips to up your picture game:
LIGHTING – Make sure the sun is behind you shining on your hay, not in front of you casting a shadow on your product. Bright, sharp images sell. Also, if at all possible, try not to take your pictures when the sun is high in the sky, the shadows will be weird and light too bright.
COMPOSITION – Try to take pictures of your hay with nothing else in the background. The only thing you are selling is the hay. Trash, equipment, tarps, etc., distract the buyer from what you are selling. A messy image creates the illusion of a messy product.
Choose the grid option on your phone to follow the “Rule of Thirds.” Place the most exciting element – in our case, hay – at the intersection of those lines.
Following these two simple tips will instantly improve the quality of your phone picture.
You don’t have to spend a lot of time to work up an excellent description. By using straightforward and enticing wording in your ad copy, you increase your chance of sales dramatically.
When writing your hay sales ad think about these things:
Focus on your Ideal Buyer – When you write a description with a large crowd in mind, you end up with a generic description. However, if you write with your ideal hay buyer in mind, you address their product needs specifically. What is your ideal buyer purchasing the hay for? Dairy, horses, beef cattle? Why do they want to buy hay?
What Benefits Come from buying your hay – Within your description address what sets your hay apart from that of others. What makes it stand out? Use sensory words (sensory adjectives are power words) to increase sales by engaging more of the brain processing power allowing the reader to experience your product while reading about it.
Once you develop a description that sells, you can reuse it with each of your similar posts, just update as needed with different types of hay or when changes occur.
While AllHay.com will take care of the marketing of your product within the website, you can really increase the views of your post by sharing it with your friends on your social networks.
Use Facebook to your advantage. The more eyes that view your hay for sale the higher the chance you have of selling it quickly.
Once you have your listing up on AllHay.com, copy and paste the link over to your social media accounts and share with those who care about you. Even if your friends aren’t in the market for your product they may know someone who is, and will pass your link along to them because they know you.
I always like to say, 80% of life isn’t what you know, it’s who you know.
Our website is designed to get your product in front of the people who want to buy it. Once you have effectively completed your ad following these easy steps, the rest of it is taken care of. Sit back, relax, and watch your hay fly off the shelf…. err I mean truck. The best part? All of this can be done in about 5 minutes from your phone.